#AbMontuBolega- a campaign which highlights the importance of speaking up

Credits : Strepsils and IndiBlogger

Strepsils recently launched their campaign "#AbMontuBolega", now you'd surely be wondering at this point what this campaign is about and how does it affect you, right! Let me explain you about the campaign in brief.

The campaign emphasizes on the important aspect of raising your voice and not just being silent on the issues where your opinion matters. In India, we usually let the situation collide from our hands because "chalta hai" but it's this chalta hai attidue which must, shall and will definitely change.
Montu is the character in the campaign which highlights the importance of speaking up and how things can be put into right if you come forward and speak for the right. Similarly our country India currently finds itself on the crossroads of a change - we've 2 options.

1st option is to watch and see things being done and hoping for a change or 2nd - "be part of the change, we want to see in the world". We as Indians take pride in saying that we're a country that has a great history and traditional values but doesn't one of these values emphasize on cleanliness of life, cleanliness of surroundings, cleanliness to welcome the goddess Saraswati and Lakshmi - why are we then not following on the values of life, on which our earlier generations spent their lifetime following.

I remember my great grandfather sweeping all the waste around his house and even thought he used to wake up at 4:00 in the morning and go to his farm and then come back in the evening tired, he still found time for the things that MATTERED. Such were the values of our previous generations then isn't it our responsibility to make for a better environment for the NEXT generation?

The aim of swacch bharat is an aim of a billion people and this aim can only become a reality if we're willing to put in the hard work - now I don't say that give your 24x7 to cleaning and don't do anything else but ask yourself the fundamental question - how long does it really take to clean the surroundings around you, be it even in the radius of 100m around your house or even 50m, a start is so crucial for a campaign like this.

When an individual starts cleaning 50m around his/her house, few more come forward and start cleaning 50M around their house and then a circle builds and before you know it this 50m turns into a nation and then into a "World of change".

This is a welcome initiative from Strepsils and it must help us "raise our voice" and speak for the betterment of our country, gone are the days when we used to sit silent.. It's time to come forward and be part of a revolutionary change.

http://www.abmontubolega.com/ is the site where you can speak and be HEARD. Further, do also follow Strepsils on Facebook and Twitter to be up to-date with this initiative.